Masterclass Agenda: AI in Study Marketing
Date: Tuesday 26 September 2023
Location: Bayswater College, 167 Queensway, London W2 4SB
Time: 9am until 1pm
1. Introduction to Artificial Intelligence
- Overview of key AI platforms
- Key features of popular AI tools
- Industry-specific applications
2. Current Advantages and Pitfalls of AI
- How AI can enhance marketing efforts
- Challenges and pitfalls in the use of AI
- How to effectively manage these challenges
3. The Art of Prompting AI: Current Best Practices
- What are AI prompts?
- How to effectively prompt AI for best results
- Hands-on exercise on prompting AI
4. Application of AI in Study Tourism Marketing
- How to integrate AI in your current marketing strategies
- Practical examples for the tourism industry
- Interactive session for questions and answers
5. Hands-On Task: Using AI in a Marketing
- Participants will be given a mock scenario related to their business where they will have to use an AI tool in a marketing exercise
- Share ideas and results
6. Wrap-Up and Closing Remarks
- Review of the day’s activities and lessons
- Feedback and evaluations
- Future support and resources