The Travel Issue
This report was created by Hype Collective a student marketing agency to look at students attitudes to travel.
The report was created using a series of focus groups with BETA members submitting questions to panels of UK and international students.
The report covers:
- The death of the lads holiday and how young people are choosing far more purposeful trips rather than booze filled socials
- Inspiring Instagram – we know its a key tool for engaging young travellers, but to what level does it influence travel decisions
- The rise of the female traveller – this growing number of independent young female travellers are open and willing to travel
You can read more of the findings here
