New consumer study on attitudes to travel

The Travel Issue

This report was created by Hype Collective a student marketing agency to look at students attitudes to travel.

The report was created using a series of focus groups with BETA members submitting questions to panels of UK and international students.

The report covers:

  • The death of the lads holiday and how young people are choosing far more purposeful trips rather than booze filled socials
  • Inspiring Instagram – we know its a key tool for engaging young travellers, but to what level does it influence travel decisions
  • The rise of the female traveller – this growing number of independent young female travellers are open and willing to travel

You can read more of the findings here