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The BETA Business Barometer is our quarterly online survey which we use to measure the trends and performance of our members in the youth, student and educational travel sector

New for 2019* The BETA Business Barometer (BBB) has undergone a revamp to help us to collect more relevant information from members each quarter.

This important development helps us to have the most accurate and complete understanding of ongoing issues and trends so as to best represent your interests and needs at the highest level.

To assist in this process we have commissioned STR – a specialist independent tourism market research agency to help us collect, collate and report on the data.

Why contribute?

The BBB offers businesses in the youth, student and educational travel sector insights into the current state of the market including:

  • Current and forecast customer numbers
  • Customer origin and comparisons
  • Business confidence monitor
  • Benchmarking analysis – comparing your business to others in the same sector

All individual survey responses are analysed and reported anonymously and results are, always based on aggregates and never attributable to any respondents.

Who is STR?

A specialist independent tourism market research agency and Company Partner of the Market Research Society (MRS).  All research conducted by STR is GDPR compliant and is treated with the strictest levels of confidence and security. All individual survey responses are analysed and reported anonymously and results are, always based on aggregates and never attributable to any respondents.

How I can view the latest BBB results?

Access to the BBB results are for members only.  If you are a member of BETA you can view the latest results here or by navigating the available reports on the right frame.

If you are keen to find out more about this initiative or are interested to join BETA, please do contact us: membership@betauk.com

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