The British Educational Travel Association (BETA) and the Japan Association of Overseas Studies (JAOS) have signed a Memorandum of Understanding to support, strengthen and increase collaboration between their members in the youth, student and educational travel industry

The purpose of this MOU is to strengthen cooperation between the two associations, to build trust, align messaging and to offer reciprocal support and industry intelligence.

Commenting on the partnership, Emma English, BETA’s Executive Director said


The pandemic has proved that more than ever we must strengthen our international partnerships. By aligning with JAOS we are able to formulate a series of actions and events that can support the long-term recovery of our members. Through this partnership we will encourage member to member collaboration to create safe, fun and innovative products, programmes and itineraries for young people


Yukari Kato, President, JAOS added


In the past, agents and schools have fostered good relationships with each other to enhance market development . In the midst of an unprecedented global pandemic, JAOS members are working together to motivate young people to study abroad, and we hope that our collaboration with BETA will provide an even more secure environment for young people in Japan to take on challenges abroad.


The two associations already share a series of common objectives including promoting the importance of youth mobility and increasing the quality of the products, programmes and itineraries available to young travellers.