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Britain’s Shining Opportunity

This project was an important first step in bringing together many resources that talk of youth travel into one concise document.

At the time of publication there lots of fragmented data sources covering various aspects of youth, student and educational travel making our task of profile raising and lobbying on behalf of the sector a challenging one.  The team sought to bring these sources together in order to create a volume and value piece looking at the state of the UK youth, student and educational travel sector as a whole. 

This study draws together the relevant material to help destinations, government and other influencers to better understand the behaviours and attributes of this dynamic audience.

Supported by a stakeholder survey, this document breaks down each segment from EFL to higher education and examines the changing source markets, forecasts growth and highlights that areas where the industry needs better support.

Executive summary