Sally Cope
Regional GM UK/Europe
Tourism Australia
Anna Fawcett
Global Head of Marketing
Aussie News Today is a tongue-in-cheek news channel that was launched by Tourism Australia in October 2017, broadcasting its first bulletin from the top of the Sydney Harbour Bridge. Curated by youth for youth, the channel shares quirky, funny and positive stories from across Australia, broadcasting directly into the news feeds of millions of young, potential travellers across the world. Hosted by three young and charismatic Australians – rugby union player and current star of The Bachelor Australia Nick Cummins, TV presenter Teigan Nash and former Home and Away actor Lincoln Lewis – Aussie News Today is a primarily socially-led campaign, a response to social media now being the primary source of news and travel inspiration for young people.

In this session Anna will discuss co-creating value with customers, through storytelling and fostering a ‘culture of contribution’ both internally and externally at Topdeck.

Tim Fryer
Country Manager UK & France
STA Travel
Simon Lucy
Hype Collective
As the UKs largest student and youth travel company we have been booking affordable adventures since 1979. Over the years we have seen a lot of change. We will discuss the youth travel trends we have seen in recent years including; destination, product and travel style, and how we have adapted our marketing activity to successfully interact with the student youth demographic of today.

Hype Collective have teamed up with the British Educational Travel Association to conduct a national series of focus groups with students at UK universities to poll their attitudes to travel. We’ll be presenting the student’s opinions in this talk and asking what that means for the travel industry. Is the rise of purpose-led travel here to stay or a fad? Is the traditional lad’s holiday dead? Come along to find out.

   Sophie Knight                                                 Natalie Soelbo
Marketing Manager                                        Brand Manager
Samuel Vetrak
CEO & Founder
Student Marketing
Hostelworld, the leading online hostel booking platform, will share two of their latest campaigns geared towards capturing the youth traveller market. The first uses video and features a very famous unexpected hostel guest, the other uses the power of influencers and content creators to deliver more youthful destination marketing’

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