Mariah Carey has joined the ranks of unexpected celebrities who stay in hostels in Hostelworld’s latest spoof campaign
Legendary diva Mariah Carey has taken a break from her lavish lifestyle to join backpackers on a recent trip to Barcelona where she had her first hostel experience.
In a short film released on April 9, Carey is seen with her entourage approaching the reception desk of a hostel in Barcelona, Spain. While not happy at being booked at a hostel, the world-famous singer soon changes her tune, exploring the lodging’s rooms and enjoying her time at the onsite cocktail bar.
Marek Mossakowski, Hostelworld’s Global Head of Brand, says that many people are still unaware of how much hostels have been improved in recent years, stating: ‘Now they’ve got all the facilities you’d expect from expensive accommodation, but with an affordable price and with a ready-made community of like-minded travelers to share experiences with.’
Carey states: ‘To mine and everyone’s surprise, the hostel was fabulous! It was super clean, modern and spacious. I say give hostels a go.’
The hostel featured in the new video is the Casa Gracia hostel located in the heart of Barcelona and indeed features the high ceilings and upscale furnishings seen in the video. The new ad is part of Hostelworld’s new ‘Even divas are believers’ marketing campaign.
You can view the video here
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