Event Venue
Bayswater College, 167 Queensway, London W2 4SB
Join us for an insightful half-day masterclass on Artificial Intelligence (AI) for study tourism marketing. We’ll start with an accessible introduction to AI, leading to a comprehensive tour of its key platforms
Participants will learn about the potential advantages and challenges of using AI in their daily work and marketing endeavours, and become competent at effectively prompting AI tools. You will put their new skills to the test with a hands-on marketing exercise, where you will apply AI in a scenario pertinent to your business.
You will end the day equipped with practical skills and a fresh perspective on how to use current AI platforms in Study tourism marketing and day-to-day. So if you are a language school, accommodation provider, attraction operator or other business engaged in youth, student and educational travel, this is an ideal opportunity for you to get to grips with the latest tech and marketing tools to help your business go further.
Course structure
- Introduction to Artificial Intelligence
- Current Advantages and Pitfalls of AI
- The Art of Prompting AI: Current Best Practices
- Application of AI in Study Tourism Marketing
- Hands-On Task: Using AI in a Marketing Exercise
- Wrap-Up and Closing Remarks
Read the full masterclass agenda here
Skill level: beginner and intermediate level
The training is led by Beatrix Meszaros, a seasoned professional with extensive experience in teaching and implementing digital marketing strategies in the governmental and private sectors.
Beatrix worked for the European Parliament for several years, leading their social media campaigns in Hungary, including the last two European elections and various other public campaigns working alongside EU officials. She has also worked for major international brands devising their marketing and social media strategy. Beatrix is an enthusiastic early adopter of AI, for productivity and marketing, and integrates AI tools throughout her practice.
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All prices are per delegate and include all course materials and refreshments
BETA Members: £89 + VAT Non Members : £159 + VAT
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Beatrix
Bayswater College: founded in 1973, to help individuals to develop their careers and enhance their lives. Through adventure, education and formal qualifications, Bayswater College has been providing global citizens with valued experiences for over 45 years. The modern job market is dominated by digital. If you want to improve your employment prospects, earn more, or start a new career in digital marketing, you need to know your algorithms from your analytics.