Event Venue
World Travel Market, Excel Royal Victoria Dock, 1 Western Gateway, London E16 1XL
Youth, student and educational travel is the most powerful segment of the travel and tourism industry
REGISTER NOWTravel for the young is not a bucket list wish, its a priority and with over 285 million young people travelling last year to tour, study or work this is an important market to tap into.
Youth travellers stay longer and spend more in a destination as compared to your average business traveller.
Their dispersal is greater and their influence is vast. This highly motivated segment are constantly planning their next trip and they more choice than ever before. They seek authentic travel experiences, heritage, culture and of course something with the cool factor.
During this session we will uncover the latest trends and statistics on global youth, student and educational travel. We will also look at who is successfully marketing to generation XYZ and share with you how you too can Capture Your Youth.
This session is FREE to all World Travel Market delegates and is part of the official event programme.
Delegates will have access on a first-come, first-served basis, however you can register your interest to attend.
REGISTER NOW!
FURTHER INFORMATION |
HOSTED BY |
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Anna Fawcett is the Global Head of Marketing at Topdeck Travel, with a decade’s worth of experience in capturing the youth market in tourism and entertainment sectors across the globe. As former Global Influencer Manager (amongst various other roles) at VisitBritain, Anna understands the importance of storytelling and co-creation in marketing to the 18-30 something demographic. Previous ‘wins’ for Anna in this space include ‘Best Global Partnership 2017’ (PRWeek Global Awards) and ‘Europe’s Leading Marketing Campaign 2018’ (World Travel Awards).
Samuel Vetrak is the Founder and CEO of StudentMarketing, a global market research, investment intelligence and strategic development company specialising in the youth, student and educational travel market.The company, a United Nations World Tourism Organization (UNWTO) Affiliate Member, with individual memberships in the prestigious international research association ESOMAR, provides comprehensive insights on the global youth and student mobility patterns as well as market trends, and helps governments, destinations, associations, institutions, investors and other public and private stakeholders to succeed in this fast-growing market
Natalie is the Global Brand Manager at Hostelworld Group and responsible for developing the brand comms strategy and leading Hostelworld’s creative execution.
Ms Cope joins Tourism Australia from Ultimate Winery Experiences Australia, where she was Executive Officer. She has 25 years’ experience within the travel and tourism industry, previously holding leadership positions at Anthology, Voyages Hotel and Resorts, Qantas Holidays and Travel 2 in London.Ms Cope is a highly respected and connected tourism expert who has been marketing Australia to the world for over 25 years. From start-ups and scale-ups to major industry heavy-weights, her commitment to driving a positive culture both within organisations and beyond has resulted in consistently strong commercial results and exceptional customer experience.
