Start: 1 October 2019
9:15 am
End: 1 October 2019
5:00 pm

Event Venue

YHA London St Pancras 79-81 Euston Road London, NW1 2QE

Keen to attract and welcome Chinese visitors?


This one-day training programme delivered in partnership with Capela China will give UK tourism businesses the tools to both attract and welcome Chinese visitors.

The China Welcome course is designed to equip both managers and front-line staff with valuable insights into the motivations for China’s outbound tourism and the expectations and needs of Chinese visitors to the UK.

Did you know?
  • 46% of visits from China were made by 16-34 year olds in 2018

  • 2 in 5 international students in UK universities are from China

The course consists of 4 modules

Chinese Travellers Abroad: Useful, relevant and practical background information about Chinese outbound tourism, particularly into the UK

Chinese tourists’ motivation, needs, expectations and behaviour: Chinese attitudes towards travel abroad, why they travel, what they hope to achieve through travelling, including shopping and eating habits. Also looks at different types of traveller

Product adaptation and marketing: How to tailor your individual product or service to best match Chinese needs and expectations. Creating a story to make your destination or product memorable, ways of establishing your name and reputation in China

Chinese language, service and ambience: Communicating with or without knowing the language. Ways to use Chinese with signs and technology to compensate for not speaking the language. Service expectations of Chinese customers


All prices are per delegate and include all course materials, lunch and refreshments

BETA Members: £150 + VAT                                    Non Members : £250 + VAT

Training Partner

Event Host & Sponsor


Fees & Tickets