World Travel Market, Excel Royal Victoria Dock, 1 Western Gateway, London E16 1XL
Youth, student and educational travel is the most powerful segment of the travel and tourism industryREGISTER NOW
Generation Z have never experienced the world without technology or the internet and they are changing the economy and the way in which business is done. They are Millennials 2.0
Last year 305 million young people travelled to study, work or tour. Their desire for more socially responsible, meaningful and honest experiences are disrupting the travel, tourism and education space. As such brands need to find new ways in which to engage these digital natives where traditional marketing methods fail.
In this session we will look at growth trends in the market, the behavioural characteristics and more importantly share how to capture the interest of these digital natives.
With expert speakers and tangible content, you do not want to miss this event.
This session is FREE to all World Travel Market delegates and is part of the official event programme.
Delegates will have access on a first-come, first-served basis, however you can register your interest to attend.REGISTER NOW!