Start: 26 September, 2018
4:00 pm
End: 26 September, 2018
6:15 pm

Event Venue

Universities UK, Woburn House, 20 Tavistock Square, London WC1H 9HQ

Join us for this important briefing to understand the needs of international students and how to market to them

The UK is home to almost 1 million international students each year.  This means that 1 in 6 students studying in the UK are from overseas.

They have three times the spending power of home students. They are long-term tourists that want to experience the best of what the UK has to offer – which makes them a worthwhile consumer group to target but knowing what makes them tick and what they find appealing is vital if you want a piece of the £520m they spend on tourism.

During this event we will look at:
  • Who is an international student – stats on nationalities, ages, gender
  • Where do they choose in the UK
  • What makes them tick
  • What do they want from their time in the UK
  • How do you sell to them – products, language, timings
  • What does BREXIT mean for the international student market
  • What work is being done to promote the UK as study destination

Delivered alongside our event host and sponsor Universities UK Internationalour panel of expert speakers will be sharing with you the work that is being done to attract this important visitor, plus an exciting ‘ask the international student’ panel, giving you the opportunity to hear directly from students who have choosen the UK to study.

Registration is FREE for BETA Members
Miranda Thomas
Head of External Affairs
Universities UK International
Wahida Ashiq
GB Mag
International students bring vitality and diversity to our university campuses and help give our home students an international outlook.
Hear how UUKi is working with organisations such as the British Council to promote the UK as a study destination – and how you can get involved.
Is it true that international students have a high disposable income? Is travel, shopping and entertainment where they spend big bucks? Wahida will share her insights and knowledge on what these students want from their time in the UK and how brands can secure some of their £27b spend.
Gerry Nixon
Head of Youth Strategy
The National Student
Lalage Clay,
Director, Education & Talent
London & Partners
The National Student was created for students by students and Gerry will host an ‘ask the international student’ panel during this event. Allowing you the opportunity to gain some real perspective and insight into their attitudes and behaviours when it comes to travel and tourism. A case study style presentation talking from the perspective of a city on why London & Partners created the Study London brand, why it’s important for the city to attract these individuals, the work that they have done and are doing to grow London’s profile as a study destination for international students.
Catriona Hanks
Outward Student Mobility Lead
Universities UK International
In the UK, only 6.6% of UK students currently go abroad as part of their studies. UUKi launched the Go International: Stand Out campaignwhich aims to double the percentage of UK undergraduate students who study, work or volunteer abroad by 2020. Hear more about how you can get involved.




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