WHAT YOU WILL LEARN

The difference between offline & online marketing philosophy

In order to properly lay the foundations for the workshop ahead, we will examine the essential philosophical difference between the “offline approach” versus the “online approach” to marketing. By understanding the contradictions between these two modes of marketing, you will be in a much stronger position to spearhead a more profitable online strategy for your business.

How to identify potential customer groups online that really matter

We will discover how keyword research can help us find some of the most profitable niche opportunities in your industry online and how to use this to target customer groups that represent the best commercial prospects for your business. You will also learn how to use the results of your research to map out a more profitable strategic approach to your online marketing efforts.

Creating effective salesmanship and profitable content for priority customer groups

You will learn how to create targeted and very sales focused content differently for each of the customer groupings above. As part of this we will be showcasing examples of content that have produced very high conversion rates and analysing why and how they perform so well.

Maximising multiple exposure opportunities with an integrated combination of search, social and blog marketing programmes

As the final piece of the puzzle, we will discuss how to achieve multiple exposure opportunities for your carefully crafted sales copy in order to drive more traffic and generate higher sales figures. We will be covering an integrated exposure strategy (based on the principles and best practise of content marketing) that will help drive traffic from search engines, a focused blogging programme and a range of social media platforms.

TIMINGS
9.15am Registration
12:30pm Ends

Registration fees include  all course materials & refreshments

Please note timings are subject to change prior to the event

EVENT PRICES
BETA Members : £75 + VAT

Non Members : £150 + VAT

GETTING THERE
The event will be held at :

Elman Wall,
8th Floor,
36 Old Jewry,
London EC2R 8DD

View Location Map

Nearest Station is Bank, Come out of Bank Station at exit 9 signposted ‘Poultry and Cheapside’. When you come up the stairs to street level, Old Jewry is the second turning on the right (about 70 metres). Becket House is the first building on the left.

TERMS & CONDITIONS

All bookings are subject to confirmation. This application is considered as binding and the contract becomes effective with the dispatch of the confirmation. Participants cancelling their participation can do so in writing up to 14 days prior to the event will be charged with 50% of the full participation fees. Thereafter the full amount is payable. Substitutions are allowed.

It may be necessary for reasons beyond the control of the organiser to alter the programme timings or venue. BETA will not accept liability for any transport distribution or individual delays and in such circumstances the normal cancellation restrictions apply.

PAYMENT

Payment can be made via credit or debit card using the Pay Pal system. BACS or CHAPS payments can also be sent to our account at: The Co-operative Bank, Account number: 69145511 Sort Code: 08-92-99.

Alternatively if you would like to pay by cheque, please make your cheque payable to “BETA” and post to: BETA, PO Box 182, Carshalton, SM5 2XW.