World Travel Market, Excel Royal Victoria Dock, 1 Western Gateway, London E16 1XL
Travel for the younger generation is no longer a bucket list wish, it’s a high priority. It provides valuable life experiences, cultural awareness and is an education itself.
Youth travel is valued at £161 billion annually and the spending is predicted to reach £205 billion by 2020.
So what is a youth traveller? Who is Generation Z and how do we connect with them?
In this session we will examine the market to data available from various key destinations who attract a large number of young visitors to study, work and tour and also hear from the commercial partners, creating deep connections with this powerful group of influencers.
This session is FREE to all World Travel Market delegates and is part of the official event programme.
Delegates will have access on a first-come, first-served basis, however you can register your interest to attend.REGISTER NOW!