Recognising the value of youth & student travel

Young people are the graduates of the Covid-19 pandemic, hungry to travel and explore

During the crisis all consumer data indicated that they were the least risk averse demographic. Always showing the highest propensity to travel and always being the first back out, in towns, cities, on planes, consuming travel, tourism, hospitality and alike.

Their wish to travel, live like a local, explore and consume knows no bounds. They are the digital generation; enormous social influencers and the current Generation Z demographic is estimated to have $360bn in disposable income which is more than double the original estimate.

Generation Alpha, the younger siblings of Gen Z are estimated to be the largest generation in history. Therefore, the power and potential of this generation will be enormous.

With expert speakers and tangible content, you do not want to miss this event.

• The importance of school visits/travel from a young age – experiencing travel from a young age can creates a legacy of repeat visits – young people are in the first phase of their travel career, and the experiences gained last a lifetime
• Recognising the value of young travellers to your destination – living like a local, supporting the local economy and global wealth creation, creating cultural awareness and tolerance of other nationalities can drive a countries inward investment for years to come
• Why having clear youth mobility policies can underpin long-term tourism marketing strategy – creating policies that can encourage young people to work in our global industry to drive youth mobility and create life-changing experiences

This session is FREE to all World Travel Market delegates and is part of the official event programme. Delegates will have access on a first-come, first-served basis, however you can register your interest to attend.