Event Venue
Bayswater College, 167 Queensway, London W2 4SB
Spending time and budget on marketing and social media, but not supporting it with PR? PR – public relations – has the power to build your brand and take it to the next level
This half-day course will introduce you to the fundamentals of PR, to help you effectively utilise it to support your brand growth and development.
What you will learn
By the end of the session, you will have learned the basic fundamentals of PR and be armed with a PR ‘toolkit’ that will allow you to start effectively engaging with the media about your brand. You will have a basic understanding of what PR is and how brands use it, how the media works, and the purpose of having a PR strategy. You will then learn about how to reach your target audience through the media, how to develop key messages and the structure of a newsworthy press release. You will also learn about effective PR reporting to showcase results.
Skill level: beginner and intermediate level
Course structure
- What PR is and the impact PR can have on brands
- How the media works
- How to start developing a PR strategy
- How to identify your audience and media targets
- How to develop key messages
- The structure of a newsworthy press release
- Measurement and reporting
This course will be delivered by Rooster an award-winning independent PR & digital communications agency with offices in London and Bristol. We connect brands and businesses with their target audiences, generating media endorsement and audience engagement to deliver a real commercial advantage for our clients.
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All prices are per delegate and include all course materials and refreshments
BETA Members: £89 + VAT Non Members : £159 + VAT
Book all three training courses available and SAVE 50% off your third course. Discounts will be applied automatically, complete the booking form to secure your place/s
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Bayswater College: founded in 1973, to help individuals to develop their careers and enhance their lives. Through adventure, education and formal qualifications, Bayswater College has been providing global citizens with valued experiences for over 45 years. The modern job market is dominated by digital. If you want to improve your employment prospects, earn more, or start a new career in digital marketing, you need to know your algorithms from your analytics. 