Start: 26 April 2023
9:00 am
End: 26 April 2023
1:00 pm

Event Venue

Bayswater College, 167 Queensway, London W2 4SB


Correctly tracking your marketing activity is an essential part of your marketing success

This half-day masterclass will provide you with both the knowledge and the tools to allow you to confidently and effectively monitor your marketing performance. Furthermore, it will teach you how to make data-driven decisions, based on best-practice reporting.

What you will learn

By the end of this session, you will understand the importance of tracking and reporting. You will have gained some basic knowledge of setting goals and defining which key metrics will help you to achieve these goals. You will be introduced to a range of tools and best practices that will help you track more efficiently.  There will be a brief introduction to A/B testing and user feedback. Finally, you will learn how to create reports that matter and help you make data-driven decisions for your organisation.

Skill level: beginner and intermediate level

Course structure

  • The importance of tracking and reporting
  • Setting goals and defining key metrics
  • Tracking tools and best practices
  • A/B testing and user feedback
  • Creating reports that matter
  • Making data-driven decisions

This course will be delivered by Umi Digital a digital marketing agency. Our priority is to generate direct bookings for travel, tourism and hospitality lead businesses. We combine a talented development team to drive online success to your business.


All prices are per delegate and include all course materials and refreshments

BETA Members: £89 + VAT                                    Non Members : £159 + VAT

Book all three training courses available and SAVE 50% off your third course. Discounts will be applied automatically, complete the booking form to secure your place/s

Further Information
  • Timings
  • Event Prices
  • About the Trainer
  • About our Host & Sponsor
  • Getting There
  • Other Training Courses in the Series
Course Trainer
Official Event Partner

Fees & Tickets