Start: 3 October, 2018
4:00 pm
End: 3 October, 2018
7:00 pm

Event Venue

Generator Hostels, 37 Tavistock Place, London WC1H 9SE

Working with Influencers

Join us to discover how to work with influencers and why doing so might be your brand’s key to success

In this session we aim to share what influencer marketing is in today’s world and give an understanding of why it is so powerful.

Brands capitalising on this are seeking to create a ‘connected consumer’ for long term engagement.  We will look at case studies of businesses successfully opening up their social media channels using influencers, how to select the right influencer and how to craft creative content in order to make an impact and measure its success.

It seems that the time has come for travel brands to shift away from perfectly polished photo shoots and staged stock photography and start leveraging the millions of pieces of authentic user-generated content (UGC) that Millennials and Gen Z seek and trust.

Registration is FREE for BETA Members
Ben Jeffries
Duncan Robertson
During Ben’s session, he will speak about how he came to start Influencer aged just 19. Discussing the reasons behind this boom in the industry, with special focus on the current move away from traditional marketing channels, as well as looking at how brands and businesses can use influencer marketing to increase revenue and reach their target audience. Learn how Busabout transformed their digital strategy to better reflect real traveller experiences by making 99 percent of the visual content on their site UGC — improving all their key web metrics, reducing content creation costs and growing their social audience by 350 percent.
Emma Mead
Head of Global PR
With thanks to our Sponsor
VisitBritain and VisitEngland have identified the importance of working with influencers as part of our global strategy, find out how by working with the right influencers for our audience and budget we are persuading the world to visit!



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Fees & Tickets
Members - 1st Member FREE
Member - 2nd & Sub
Non Members