Generator Hostels, 37 Tavistock Place, London WC1H 9SE
A common misconception is that branding is simply a logo or slogan. Although these elements are a key part of it, it does, however, go far beyond this. Branding involves every aspect of a customer’s experience, from your logo to your website, your social media posts, staff uniforms and advertising; it even encompasses the way in which you answer the phone to how you interact with customers.
In short, branding is the way in which your customer perceives you when they hear or think of your company name, service or product. This includes everything they think they know about your brand, including factual information, such as your bright yellow packaging, but also emotive elements, like for example that it’s luxurious.
So branding is important and this session aims to share with you the important tools and methods to enable you to have your own ‘how do I look’ moment.
With an expert panel looking at brand journey, brand perceptions and how to get noticed in an already crowded marketplace, this is a not to be missed event.
Registrations will open shortly. BETA members attend free.