Event Report: China

Last week Generator London kindly hosted 70+ delegates from the youth, student and educational travel sector to discuss two key industry topics via BETA’s latest Youth Industry Seminar

Free to BETA’s members, the aim of these seminars are to educate and inform Members whilst also giving access to valuable face to face networking.

The seminar started with a session delivered by TravLaw on Business Post Brexit giving an update on the current situation and a brief on what is on the horizon for business post Brexit. Looking at not only the impact on Travel Law but also the impact on the wider businesses and consumers. For members wanting to get more in depth support on these issues, can contact our Legal Hotline.

This session was then followed by a Spotlight on China, with 46% of visits from China last year from 16-34 year olds we brought together an expert panel of speakers to give insights on how to tap into this growing market.

Chinese people spent 600 million hours per day watching short-form videos on mobile devices in April 2019

Our expert panel included speakers from the Department of International Trade who highlighted the role that they play in helping businesses successfully tap into the Chinese market and access opportunities.

Capela China also shared some content on the importance of welcome for Chinese visitors and will be offering BETA members a more in depth insights on this through our China Welcome Training courses, the next of which is taking place on 28th November 2019.

BETA Member Student.com shared an insightful case study on what they have learnt since entering the Chinese market and impressed the importance of creating trust, allowing potential students to access the product in advance to manage expectations. 

Student.com themselves are using VR, video, images and in depth knowledge from local teams to create trust.  Chinese language support and online user experience was also highlighted as vital for business development.  They prefer to start communications using WeChat, but expect instant responses which again goes back to the trust element.

Our final speaker of the day was Arnold Ma from Qumin a digital marketing agency which focuses on Chinese audience behaviours, in particular Gen Z.  Sharing some fascinating insights on the use of video and how social commerce is leading the way to create a frictionless consumer experience.  He highlighted Douyin (akaTikTok) as the go to channel.


To access the event presentations please log-in to the Members Only section

For more information on our events and activities for businesses in the youth, student and educational travel sector see our events section here

If you are interested in hosting or providing content for a future BETA event please contact us

Find out more about our members:  Generator, Student.com and Travlaw

Event resources:

Home Office Graduate Route Fact Sheet

Department for International Trade Events

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Kind thanks to our speakers and host