Event Report: Instagram Masterclass

There are currently 1 billion monthly active instagram users

BETA’s latest training masterclass was entitled “Making a Breakthrough on Instagram” aimed at businesses in the youth, student and educational travel sector to help them to unlock the potential behind this fast moving channel.

Delivered in partnership with Bayswater College this half day event was structured around

  • growing and engaging an audience
  • content creation
  • setting up a campaign
  • advertising on Instagram
  • measuring success

Understanding your audience and targeting their habits ie. when they are consuming your content, what is getting the most engagement was a key theme.

200 million instagram users visit at least one business profile daily

We looked at the tools like “Canva” that can help you save time and create killer campaigns in a time efficient way.  

Valuable examples were also provided of ways in which to report on the social campaigns so that these can be monitored, tracked and tailored in future to maximise success rates, before setting delegates off to create or evaluate their most recent activity.

Delegate feedback:

  • 90% would recommend this course
  • 90% said that the information received was highly actionable

The making a breakthrough on Instagram course exceeded my expectations. The speaker was great and engaging and the information very relevant to the topic. I especially enjoyed the fact that the speaker had a chance to focus on each individual and their needs during the course. I left with plenty of new ideas and tools to use Anglo Educational Services

Superb and very professionally delivered. Would highly recommend Wembley International Hotel

The course was good and I learnt a lot and I can’t wait to practice these things Liverpool School of English

If you are interested in hosting a training session or want to know more about what we have coming up in 2020 please contact us.

Find out more about our Member: Bayswater Education