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Highlighting the volume and value of the inbound UK, youth, student and educational travel market.

BETA is proud to deliver this document with the help and support of our members and industry stakeholders.

Our findings show that the inbound UK, youth, student and educational travel market is worth a staggering £20 billion per annum to the UK economy

  • 34% of all inbound tourists
  • 41% of all bed nights
  • 36% of all spend

Until now the attributes of the educational traveller in Britain have been poorly understood, other than by those in the industry. This study draws together the relevant material to better understand and present the travellers’ behaviour and attributes to a wider audience.

The full study is valued at £995 + VAT to Youth Travel Organisations and individuals and £4995 + VAT to Public/State sector Organisations. BETA members receive a copy of this study as part of their membership, and there is a commitment to re-publish this report at regular intervals. Future editions will also look at the UK outbound industry and some consumer facing research which will better shape an understanding of this enormous opportunity from our sector.

With thanks to the following members for their support and sponsorship.

Executive summary


If you wish to purchase the Youth Tourism Study, email BETA.