Introducing Zedwell – a new hotel brand and lifestyle concept

Criterion Hospitality is excited to announce the launch of its flagship Zedwell hotel in the heart of Piccadilly Circus, breathing new life into the iconic London Trocadero and offering guests a holistic experience centred around sleep and wellbeing

Zedwell Piccadilly has been meticulously designed with sleep at its core and is a destination that promotes positive health and wellbeing in every form. Situated in the heart of London’s West End’s hustle and bustle, the hotel shuts out the noise and encloses the calm from the moment you walk in, providing a sanctuary from the “always-on” society we now live in.

The rooms, named “cocoons”, offer a space for guests to fully relax and unwind in, with some sleeping up to as many as eight. Each cocoon focuses on providing what’s really needed for sound sleep and offers the best of the basics’; crafted using sustainable materials, they each create an environment of peace and sheer comfort, offering soundproofing, soft mood lighting, cosy Egyptian cotton sheets and Malin + Goetz toiletries in every en-suite.

Each room has been designed to eliminate clutter and anxiety, removing in-room disturbances like bright TV’s and complicated controls to allow for a greater sense of calm and improved sleep.  Fresh, purified air circulation and calm-inducing colours complement the low-tech, window free elements, offering the ideal environment for sleep with limited light, noise and distraction.

The sheer size of the hotel means the wellbeing elements on offer extend well beyond the rooms. The hotel lobby draws inspiration from the forest, interpreted in the form of timber slats from floor to ceiling. These wood textures are reflected throughout, creating a warm and intimate environment wherever you are in the building. A top of the range gym and studio space for classes including yoga and group meditation are on offer for guests to prioritise their physical and mental wellbeing.

There is also a lounge and co-working space offering healthy, nutritious refreshments to help kick-start your day or unwind before bed, and easy self-check in kiosks ensuring efficiency and simplicity at every turn.

The rooftop bar and restaurant are set to open in summer 2020 and will offer unrivalled views of the London skyline.

Find out more about BETA Member Zedwell here