BETA commissions STR to develop new industry data

The BETA Business Barometer is a quarterly statistics tool that has been created to measure business performance and trends within the youth, student and educational travel sector

Each quarter members will submit their data and will in turn benefit from a comprehensive report produced by STR, an independent tourism research agency.

The new style of reporting will provide a visual summary report for each quarter and benchmarking analysis.

Emma English, BETA’s Executive Director said “We are delighted to be working with STR on this revamped membership benefit and to drive forward the importance of industry data and benchmarking.  BETA represents our members on various high level boards in the travel, tourism and education space and it is important that we are able to talk accurately and with confidence about business performance within our sector.”

BETA’s Business Barometer is open to association members only and is one of the many benefits of joining our pro-active membership.