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Britain’s Shining Opportunity

Highlighting the volume and value of the inbound UK, youth, student and educational travel market

BETA is proud to deliver this document with the help and support of our members and industry stakeholders.

Our findings show that the inbound UK, youth, student and educational travel market is worth a staggering £20 billion per annum to the UK economy

34% of all inbound tourists

41% of all bed nights

36% of all spend

Until now the attributes of the educational traveller in Britain have been poorly understood, other than by those in the industry.  This study draws together the relevant material to better understand and present the travellers’ behaviour and attributes to a wider audience.

The full study is valued at £995 + VAT to Youth Travel Organisations and individuals and £4,995 + VAT to Public/State sector Organisations.  BETA members receive a copy of this study as part of their membership, and there is a commitment to re-publish this report at regular intervals. Future editions will also look at the UK outbound industry and some consumer facing research which will better shape an understanding of this enormous opportunity from our sector.

To view the Executive Summary of the Youth Tourism Study as an online brochure, please click the front cover below or click here
If you wish to purchase the Youth Tourism Study, email the BETA Secretariat on: educational travel market

BETA would like to take this opportunity to thank the BETA Members for their support and sponsorship of this document.


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