Snapchat publishes two reports on Gen Z

Snapchat publishes two reports to answer all of your questions surrounding Gen Z and how they connect with people and brands online

If you’ve ever had any questions about Generation Z and their social media usage habits, Snapchat is about to answer them, with two new reports that cover varying aspects of the next key user group, with a specific focus on creativity, and how Gen Z views connection with people and brands online.

Both reports provide a huge amount of insights and stats to help guide your marketing and ensure that you better understand the need of this segment.

It is expected that by 2020 Gen Z will become the largest generation of consumers with an estimated $143 in direct spend.

Download: Global Trends Among Gen Z
Download: Into Z Future