Spotlight on: Raffaele d’Apice, Trinity TS UK

Name: Raffaele d’Apice

Job Title: Managing Director

Company: Trinity TS UK 

Member Since: 2017


The crisis has changed our industry in the sense that it has challenged schools to be more pro-active rather than reactive; to improve their adaptability and their transformation-skills

Tell us a bit about your role and how it supports the business?

We are a small but growing company aiming to offer life-changing English Learning experiences to thousands of young learners from all around the world. I have been working in international sales for ELT for the last 15 years and I’m willing to bring my expertise, my knowledge, my international contacts and creativity in Trinity UK to make it become one of the leading schools for private ELT.

What has been your career highlight to date?

I’d have to say taking the job as Managing Director of Trinity UK during the first lockdown. To lead and support the company through this crisis and make plans for our bright future.

What is the best piece of advice you have ever been given?

Be always true to your working partners when dealing with them. Lies and promises you cannot keep are like a boomerang, they always come back to hit you in the face and make things harder.

If you were not working in this sector what other industry would you have pursued a career in?

I would have surely continued with my career as a professional latin dancer… but I love this industry so much that honestly, I cannot see me working in any other sector.

What are the emerging trends within your sector?

Well… at this very moment in time, we are facing a great implementation of the on-line courses and a continuous improvement in terms of quality and services offered to students of all ages.

What is coming up for your company in the next 12/18 months?

I am always a very optimistic person, though for my position, I need to be focused on actual data and be realistic, but as team, we do see a good growth of Trinity UK expanding operations in other countries, increasing the number of offered destinations for summer camps, and hopefully being able to open our first year-round school soon.

Covid-19 has had a huge impact on our industry, what is the one thing that you have learnt personally or professionally during this time?

For sure I’ve learnt that nothing can be given for granted. That it is true that we need to live our present days at the best of our possibilities, but as a trading company, we do need to make sure we have plans for unexpected situations, just like the one we are all living at the moment; and then we really need to be as flexible as possible, adaptable more than ever before, to be able to transform our services and our skills in a way that they can be used in different situations, allowing us to survive “the storm” and then get to a “normal operation style” when this will finally be over.

As we head towards recovery what do you think the challenges and opportunities are for our sector?

Our industry is challenged every year with the “trends” that students and young generations create and expect to find when travelling abroad for their studies. This possible recovery will surely challenge us even more, as we will have to make sure students (and their families, of course) will feel safe and at ease when travelling abroad and meeting/mixing with other students coming from all over the world. Therefore, we will be challenged to create an even safer, more friendly and more welcoming environment for our students, especially for those travelling for short stays where they have very little time to “get used” to be out of their comfort zone. But this can be seen as a positive side too, offering us the opportunity to improve us all as companies, as teams, as people.

How do you think Covid-19 will change our industry (if at all)?

The crisis has changed our industry in the sense that it has challenged schools to be more pro-active rather than reactive; to improve their adaptability and their transformation-skills.

Name three positives to come out of lockdown
  • a possible return to a normal life
  • we will re-start to travel and visit this fantastic world we live on
  • we will get back to hug each other, stay together and be human beings

Find out more about BETA Member Trinity TS UK here