St Christopher’s & Mad Monkey Hostels Announce Marketing Partnership aimed at increasing direct bookings
Two leading hostel operators partner to drive direct bookings.
St Christopher’s Inns hostels, one of the largest hostel companies in Europe operated by the Beds & Bars Group, with over 20 operating locations in 11 countries and Mad Monkey Hostels, one of the largest hostel companies in Asia with 10 operating locations in 4 countries, today announced a joint marketing partnership. This partnership will see the both parties promote each others properties world-wide and collaborate on various marketing initiatives to increase direct bookings in their customer supply chains.
St Christopher’s customers will benefit from exclusive discounts and special rates at all Mad Monkey Hostels in Asia & Australia and Mad Monkey customers will benefit from special rates and offers at St Christopher’s hostels located across the best cities in Europe.
The two will also be collaborating with content and social media communications to their growing customer base including regular content swaps. Employees of the two hostel companies will also benefit from special staff discounts at each others properties.
The partnership is aimed at strengthening both companies growing direct sales channels and providing customers significant added value when they make a direct booking.
Murray Roberts, Managing Director of St Christopher’s Inns at Beds & Bars stated
“This deal will allow Mad Monkey’s half a million customers a year to get discount breaks at our hostels in Europe that are not available through other channels.
With Asian customers becoming a growing percentage of our customer base and with Mad Monkeys leadership position in Asia, this agreement helps us extend our direct reach to qualified customers that want to enjoy the best and most social hostel experience possible during their European travels.”
Steve Vaile, Chairman of Mad Monkey Hostels stated
“We want to provide the customer with the best value when booking direct, the partnership with St Christopher’s provides our customers with instant discounted stays in what we consider to be the best hostels in Europe.
St Christopher’s hostels have an amazing social atmosphere and offer an excellent food and beverage experience; they are also a socially responsible business and have a great impact in their communities, that is what our customers are looking for and we are confident that any Mad Monkey customer will love staying at St Christopher’s and vice versa.”
Find out more about St Christopher’s Inns here