Gen Z and the Metaverse
The next level in digital and social engagement
The metaverse is having its moment, we have all heard of it, but what actually is it, what can it do and why should marketeers stand up and take notice?
Recently we have seen museums, galleries and attractions using XR technology to engage with a new audience. Accommodation providers, using it to create a ‘try before you buy’ principle using virtual room tours. But what about education, will educators spend less on books and invest in VR headsets? Will tour operators step away from producing brochures and focus on immersive content to sell their next tour or experience? or is it more than this…
In this session we will hear from a panel of experts who will share their vision for the future of this exciting new technology, we’ll talk about how accessible it is for businesses to engage with and what the opportunities are for youth and student travel businesses.