Democratising Marketing: Harnessing the Power of AI 

Making great marketing materials has always required one of two things for brands. Either incredible experience and talent or deep pockets.
But some suggest that AI will remove these barriers. AI promises a future where video can be easily edited without training, where websites can be build without any knowledge of code and where incredible photography can be created without a shoot.
Will the enhanced tools at marketeers’ disposal lead to a big change in how they do their jobs? Will it make it for smaller teams with tighter budgets?
During the session, we will delve into the capabilities of Bard and ChatGPT as well as pipedream on some other tools. We’ll look at what best practice is, both inside and outside of the travel industry. We’ll explore how it can enhance customer support, drive engagement, and streamline marketing campaigns.

Introducing the panel