Simon is the founder of Hype Collective, a youth marketing agency that co-creates campaigns with a network of 5,000 university sports teams and societies.

Prior to launching Hype Collective, Simon was head of consumer at Campus Media, an award-winning youth marketing agency, and co-founded TEDxClapham. He has been lucky enough to work with brands like L’Oreal, Co-op, Shell, Amazon, KFC, Topshop and Barclays.