David founded Scattered Clouds in 2019 with a goal of supporting tourism businesses to transform data into insight.  Prior to this David was instrumental in establishing an evidence-base for the newly formed Visit Jersey through extensive market analysis and research. 

For twelve years David led VisitBritain’s Research & Evaluation team, ensuring the organisation was seen as an authority on inbound tourism trends, and the drivers of those trends, courtesy of in-depth analysis and commentary.

Earlier, after graduating from Manchester University with an economics degree, he spent time conducting analysis for London Transport, followed by brief spells at the Office for National Statistics and Department for Transport, giving David an insight into central government before grasping the opportunity to apply his market intelligence capabilities within the field about which he’s most passionate, tourism.