Sheona Southern is Managing Director of Marketing Manchester, the agency charged with promoting Greater Manchester on a national and international stage as a place to visit, invest, meet, and study. Her main aim is to raise the profile of Greater Manchester as a global city-region and position as Gateway to the north of England.

Marketing Manchester is the strategic lead for the visitor economy in Greater Manchester and includes Manchester Convention Bureau and Sport Bidding Unit whilst also supporting the inward investment promotional agency, MIDAS on frontier sector (Low Carbo, Digital & Tech, Advanced Manufacturing and Life Sciences) marketing, and Greater Manchester’s Business Board on the city- region’s economic vision. It also provides a platform to promote Greater Manchester at major events such as MIPIM, SXSW, as well as at overseas trade events in key markets such as the USA, China, GCC, and India.

Sheona works with local, national, and international partners to promote Greater Manchester including VisitBritain, Department for International Trade, Department for Culture, Media, and Sport, other DMOs, and a strong network of private partners as well as Greater Manchester’s cultural and sporting brands.

Sheona sits on several boards including the Science and Industry Museum, the Manchester China Forum, Manchester India Partnership, the Greater Manchester’s International and Marketing Advisory Board, and Green City Partnership.

Over the last 25 years Sheona has worked in senior commercial and marketing roles across media, retail, tourism, and telecoms including the BBC and Marks & Spencer. Previously she served as a commissioned officer in the RAF in the UK and Germany.









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