The Tourism Sector Deal

Earlier today the PM announced the Tourism Sector Deal – a pivotal moment for UK tourism

This ambitious Tourism Sector Deal is a crucial addition to the government’s long-term plan to boost the productivity and earning power of people throughout the UK – through a modern Industrial Strategy.  

Sector Deals bring industry and government together in partnership to boost productivity in their sector and to ensure sectors are able to take advantage of major global changes, such as those identified in the Industrial Strategy Grand Challenges.   This is nowhere more evident than through the constructive way industry and Government collaborated to deliver an outstanding deal for the hospitality and tourism sector.

The Tourism Sector Deal sets out:

  • Ensuring that the UK will become the most accessible tourism destination in Europe by 2025 and increasing the number of international disabled visitors by 33 per cent. 
  • Creating a new independent Tourism Data Hub. This will allow organisations to make the most of big data revolution to understand activity and product preferences in their area – and better tailor their services as a result.
  • The sector committing to deliver 30,000 apprenticeships per year, in England, by 2025 as well as leading a mentoring programme aimed at supporting 10,000 employees so that they are more likely to remain in the sector.  
  • Continuing to be Europe’s leading hub for hotel investment for the next decade with over 130,000 additional bedrooms added to accommodation stock by 2025, with 75 per cent of these outside of London.
  • Introducing Tourism Zones, bringing businesses and local organisations together to establish a coordinated strategy for growth in their local visitor economy and a reduction in the impact of seasonality. 

In conjunction with the Sector Deal, the UK government is also publishing an International Business Events Action Plan. The Action Plan outlines in detail how the government will support the business events industry in attracting, growing and creating international business events to further reduce the impacts of seasonality on the tourism sector. As part of this, Government will run a new £250k scheme to improve broadband connectivity in conference centres, enabling them to receive full fibre access.

Taken together these measures will ensure the tourism industry can continue to support the projected growth in inbound visitor numbers of an estimated 23 per cent by 2025 – boosting local economies by making best use of tourism assets throughout the year.

Prime Minister Theresa May said:

As one of the most visited countries in the world, the UK is a world leader in international tourism and it is crucial that we remain globally competitive to meet growing demands.

That’s why today I am pleased to announce the UK’s first ever tourism sector deal, ensuring that we continue to innovate, boost connectivity and economic productivity, expand career pathways and break down barriers for visitors with disabilities.

This deal recognises the important role tourism plays, and will continue to play, in showcasing what our great country has to offer.

Culture Secretary Jeremy Wright said:

Today we have set out our vision for the future of UK tourism – a commitment to an industry that is vital for the prosperity of our communities, our businesses and our economy.

The UK is one of the world’s greatest destinations and this deal recognises the importance of maximising our natural assets. We are dedicated to supporting life-long careers for those that work in tourism, offering insightful data to help grow businesses and ultimately creating a better visitor experience throughout the UK.

For more information on the Tourism Sector Deal click here