​​​​​​​​Levelling the playing field on and off the pitch: Belushi’s Bars teams up with Girls United

Belushi’s Bars led by CEO Keith Knowles has teamed up with Girls United, an organisation that strives to help women across the world have an equal opportunity in sports, with a strong focus on football. Together, we want to empower females in local London communities and worldwide through the brilliant sport.

As an international sports bar chain, Belushi’s has proudly partnered with the charity to raise funds for Girls United throughout the whole of March. With 8 sports bars across the UK including 5 in London, Belushi’s is using its platform to raise awareness for the fantastic charity.

Girls United’s’ mission is to establish football academies in low-income areas and provide the local community with the support and structure to develop the academies. The charity is all about equipping girls with confidence to succeed whether it’s on the pitch or in the workplace. Girls United opened its first academy in Mexico, and London is the next on the cards.

Kicking off on International Women’s Day on the 8th March, Belushi’s will be giving 25p for every cocktail sale to Girls United, with the aim to raise donations throughout March. Alongside this, the UK bars will be hosting events and drink specials to drive cocktail sales.

As part of the partnership, Belushi’s will promote the screening of more female sports in its bars to bridge the gap of what’s currently lacking in mainstream sports coverage. To kick it all off, the bar will continue to show live coverage of the Womens Six Nations 2018 Tournament followed by the full Women’s U-20 World Cup tournament from 4th-28th August alongside some great events at its flagship bar in London Bridge.

The sports bar will shout out about the campaign on its website, as well as utilising e-marketing, posters, social media, t-shirts and stickers around the bars.

This will all lead up to the main fundraising event. On the 25th March 2018, Girls United are running a 5-a-side tournament at King’s College Sports Ground in London with a Men’s Cup and Women’s Cup involving 30-40 different teams. We’d love for men and women to get involved wherever you’re from – all you need to do is put a team together and sign up for £25/team. Belushi’s will be participating with its own team.

Romina Calatayud, the founder of Girls United says, “We are very excited to be partnering with Belushi’s in our aim to get people fighting for women in sport and to get the recognition and opportunities they deserve. This campaign is a chance to get everyone involved with Girls United – whether your a man, a woman, a player, a fan or a spectator – we are coming together to give more people the chance to help change perspectives and give more girls the opportunity to play.”

Currently, Belushi’s sponsors a range of female university sports teams: women’s football teams, cheerleading teams, a women’s AFL team and female hockey teams around London. We are now proud to be sponsoring Girls United.  

Help Belushi’s and Girls United promote gender equality, improve physical health and encourage sustainable economic changes through football coaching for girls, that focuses on the development of well-rounded individuals. Let’s level the playing field on and off the pitch.

For more information about the event visit our website or contact Shereen Sagoo

To donate, visit Girls United