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Looking for the latest data and insights on youth, student and educational travel?

BETA with the support of our members are pleased deliver regular reports on the state of the market, industry trends and travellers motivations and behaviours.

The aim of this work is to:

  • highlight the volume and value, the economic and non-economic benefits of this type of travel
  • highlight the behaviours, trends and motivations for young people choosing to travel, work, study abroad
  • collect, collate and evaluate up to date facts and figures that can be used within press and analytical reports
  • provide a credible, balanced view/summary of issues affecting the industry
  • support the future growth of our members and the wider youth travel industry
  • assess Britain’s competitiveness as a youth destination

See our reports below

Great Britain: At The Heart of Global Youth Travel

This project focusses on the consumer trends, behaviours and attitudes of over 4,000 youth travellers aged between 11-35 who chose the UK for study, work or leisure.

It looks at their decision making, their influencers, the other destinations that the considered before choosing the UK.

Our findings show that the UK is an aspirational and inspirational destination for young travellers. Their travel experiences strongly influence that they intend to return frequently, recommend highly and remain faithful to brand Great Britain.

 

Executive Summary

Infographic

BETA GB ATHOGYT Infographic

Britain’s Shining Opportunity

This project was an important first step in bringing together many resources that talk of youth travel into one concise document.

At the time of publication there lots of fragmented data sources covering various aspects of youth, student and educational travel making our task of profile raising and lobbying on behalf of the sector a challenging one.  The team sought to bring these sources together in order to create a volume and value piece looking at the state of the UK youth, student and educational travel sector as a whole. 

This study draws together the relevant material to help destinations, government and other influencers to better understand the behaviours and attributes of this dynamic audience, which currently contribute over £20 billion per annum to the UK economy.

Executive summary