What Really Matters
Tracking what motivates travel among young people throughout the Covid-19 crisis
Published in June 2020 What Really Matters presents the results from the first two phases of research into the impacts of Covid-19 on 18-30 year old’s attitudes and psychological motivators for travel.
Key findings of the report
Based on the insights of 2,000 18-30 year olds
- 65% will hold off booking their next trip until social distancing has been removed or a vaccine is available
- 70% are concerned about being stuck overseas
- 47% would prioritise brands that have clear guides and better policies on refunds
The report was produced in collaboration with the University of Edinburgh Business School and student marketing agency Hype Collective to gain insights into how the pandemic is influencing travel for this important audience.
Read the full report here
Watch the webinar here
Read the Press Release here