KILROY young travel insight report 2023
Research from KILROY reveals 26% of 18-to-35-year-olds in England are planning to spend between £2,000 to £4,000 on a big trip abroad this year
KILROY, a leading travel agency serving the youth market, today launched a study revealing the travel spending habits of young travellers. Despite the cost-of-living crisis, more than a quarter of young people said they would spend between £2,000 to £4,000 on travel, with a further 13% budgeting a very healthy £4,000 to £6,000 on a trip this year.
Hollie Youlden, Head of UK Marketing at KILROY said
Pre-Covid, older travellers were typically the biggest spenders on holidays and trips abroad,So, it’s refreshing to see younger travellers driving tourism recovery post-pandemic. Whether it’s a trip to celebrate a milestone birthday, an overdue getaway, or a more profound need to make the most of life, many young people are not letting the current economic situation get in their way of exploring the world.
The study also revealed a shift in destination preference among young people, with Europe topping the list of most popular regions for travel; 41% of 18-to-35-year-olds are considering a trip within the continent this year. That’s compared to 27% planning to visit North America, the second-most popular destination. Southeast Asia came in third with 20% of respondents planning a visit this year.
Hollie Youlden, Head of UK Marketing at KILROY contiuned
The research shows that almost a third of our respondents would seek the expertise of a travel agent to help them book a trip to Europe, if it was a tailor-made trip with a combination of accommodation, sightseeing and transport,However, the challenge for brands like ours is showcasing what Europe has to offer outside of the typical bucket-and-spade or weekend city break destinations. Agents have an opportunity to engage with these young travellers, but we need to showcase Europe in a different light and provide customers with highly tailored holidays.
For those seeking to explore further afield, the desire to travel for longer periods of time was found to be strong among this segment of traveller, with 15% of respondents considering a trip of between one to six months in duration. This presents an opportunity for travel agents to provide a heightened level of consultancy to a significant group of travellers.
As well as opportunities, the study also suggested roadblocks travel agents face in attracting young travellers; 33% of respondents are concerned that travel agents will only recommend touristy activities and destinations, and 22% were worried that by organising their trip through a travel agent, they wouldn’t be able to customise their trip to their needs.
The study, which was conducted online in February 2023, surveyed 800 people in England aged 18-35 about their holiday plans in 2023.
More insights can be found by downloading KILROY’s full Youth Travel Insights Report 2023.
Find out more about BETA Member KiLROY here
Published 01 May 2023